Book Title | Globalization, Culture, and Branding |
Narrative Type | Nonfiction |
Topic | Culture, Consumer Behavior, Marketing, Branding, Globalization, Advertising, Consumer attitudes |
Format | Hardcover |
Type | Type |
Author | Carlos J. Torelli |
Publication Year | 2013 |
Language | English |
Intended Audience | Adults |
Publisher | Palgrave Macmillan |